Purple circular emblem with a large letter 'N' above a stylized curved horizon, outlined in white.

Our story is simple.

The Nadi is the brainchild of Shaden Abdellatif and Joanne Kubba, born from a question many of us in Dubai have asked: “Is there anything for our parents or older adults to do here?”

That, combined with our connection to the UAE as home, inspired us to create something meaningful—not just for today but for our future selves as well.

Every program we curate comes from the heart, with activities carefully chosen for their health benefits, social impact, or simply the joy they bring. 

Why multi-generational? Because we don't think experiences should always be grouped by age, in fact we think it makes it more enriching when it's not. Think about the the last time you learned something new with your parents or loved ones -

A little more about Shaden

  • Been in the UAE for over 35 years - when Trade Center was the only skyscraper!

  • Loves: Getting lost in new places, movies with good soundtracks, that feeling when you discover a new favourite anything

  • Favourite physical activities: Weights, pilates, cycling and more recently -  running

  • Things she still wants to learn: Cooking (0 instinct for it), surfing, diving, proper breathwork

  • Favourite ways to connect with people: Music, long walks, supper clubs or anything over a long meal!

Vector outline illustration of an owl perched on a branch, with prominent eyes and detailed feathers.

A little more about Joanne

Abstract geometric shape with symmetrical lines and angles

  • Been in the UAE on & off 28 years, starting in Abu Dubai when Sheikh Zayed Road was just two lanes!

  • Loves: Learning new things that she’s inevitably bad at liketennis in her 40s, traveling to places with incredible food & culture.

  • Favourite physical activities: Tennis, Weights (do it but don’t love it) and cycling, especially after living in Amsterdam 

  • Things she still wants to learn: Tennis :), woodworking or handyman, gardening and getting better at card games 

  • Favourite ways to connect with people: Nothing beats good company and incredible food, an amazing game night (jackaroo or trix!) long long walks

Group of people posing on a boardwalk next to a colorful juice bar, with palm trees and beach in the background on a sunny day.

Join the Journey

Stay Curious. Stay Connected. Stay Active.

Are you ready to embrace a life full of curiosity, connection, and growth? Become a part of The Nadi and explore the endless possibilities of what life has to offer.